Event & Screening: fe(mail) – Sat 12th March

To coincide with International Women’s Day and the Women of the World Festival at London’s Southbank Centre, we’re hosting a very special incarnation of our ongoing project, The Heart Grows Fonder, at The Feminist Library in London. The event will also feature a screening of Lynn Hershman Leeson’s film !Women Art Revolution.

Join us for fe(mail)…


Saturday 12th  March. Midday to 6pm. The Feminist Library, London.

Although entry is free, we suggest a donation to The Feminist Library to help them maintain their programme and their unique archive.


fe(mail) is the latest incarnation of our ongoing project The Heart Grows Fonder, which has featured at Brighton Photo Fringe & Biennial, FORMAT International Photography Festival, LOOK15 in Liverpool and Copeland Book Market. For this event, celebrating International Women’s Day at The Feminist Library, we are looking for submissions that we will turn into postcards. All the postcards will be exhibited at the library on Sat 12th March and visitors will be encouraged to pick a postcard, write a note on it and post it on to someone, friend or stranger.

Miniclick's The Heart Grows Fonder. Oct 25th, 2014

The Heart Grows Fonder at Brighton Photo Biennial & Fringe, 2014

We want submissions that engage with physical and spiritual perceptions, limitations, and celebrations of feminism and equality, encouraging participants to share their own unique personal landscapes: the physical and the emotional; the potential and the constraints; the literal and the metaphysical; the historical and the individual.

By turning the submissions into postcards to be shared with one another, we hope to encourage connection and to bring people closer together. In addition to submitting work, you can also submit an address for a visitor to send a postcard to.

+++ Scroll to the bottom of the page for info on how to submit +++

The day will also include a screening of Lynn Hershman Leeson’s excellent film, !Women Art Revolution (time TBC)…


!Women Art Revolution explores the “secret history” of feminist art, through conversations, observations, archival footage, and works of visionary artists, historians, curators and critics. Starting from its roots in 1960s antiwar and civil rights protests, the film details major developments in feminist art through the 1970s and explores how the tenacity and courage of these pioneering artists resulted in what is now widely regarded as the most significant art movement of the late 20th century.


Roberta Construction Chart #2, 1975 / Lynne Hershman Leeson

For more than forty years, filmmaker Lynn Hershman Leeson (TeknolustStrange Culture) has collected a plethora of interviews with her contemporaries—and shaped them into an intimate portrayal of their fight to break down barriers facing women both in the art world and society at large. With a score by Sleater-Kinney’s Carrie Brownstein, !W.A.R. features Miranda July, The Guerilla Girls, Yvonne Rainer, Judy Chicago, Marina Abramović, Yoko Ono, Cindy Sherman, Barbara Kruger, B. Ruby Rich, Ingrid Sischy, Carolee Schneemann, Miriam Schapiro and Marcia Tucker. (text source: Wikipedia)


Saturday 12th  March. Midday to 6pm. Free Entry at The Feminist Library, London.


How To Submit

  • Submissions can be photographs, collages, drawings, illustrations, texts, and diagrams. fe(mail) takes inspiration from the populist mail art phenomenon that grew out of the anticommercial Fluxus movement in the 1950s and 60s. We are asking people to submit original artwork that explores their understanding of feminism. Each work will be made into a single postcard, which will be hung in the library during the event, and available for visitors to take and send to their chosen recipient.
  • Each submission should explore the creator’s understanding of feminism and should fit into one of the follow seven categories…

You, Your Family, Your Neighbourhood, Your Education, Your Job, Your Government, ‘The Others’

Please indicate which category you are responding to in your submissions, and also your location, if you’re happy for us to use it. The credits will appear in the following format:


If you don’t include this information, we’ll credit as “unknown”.

  • The deadline for submitting work is Midnight on Sat 5th March.
  • Please send all submissions to submit@miniclick.co.uk
  • All submissions of work will be printed as a postcard and uploaded to the THGF website (www.theheartgrowsfonder.com)
  • In addition to submitting work, you can also submit an address to send a postcard too. On the day, visitors will be choosing postcards to send to people. They’ll be given the option to write a short message on their chosen postcard and mail it to a random address. If you’d like to be in with the chance of receiving a postcard, please send your address to the submissions email address above. Your address will not be shared with anyone and will only be used once, to receive a maximum of one postcard. We will not keep your address on file, online or via a physical copy.
  • Images based submissions must be 300dpi and 30cm (12 inches) along the long edge, RGB.
  • Text based submissions can be anything from 3 to 300 words.
  • There is no limit to how many submissions you can make.
  • When submitting work, please name the files as YOUR NAME_CATEGORY_YOUR LOCATION_NUMBER (e.g. Jim Stephenson_Your Family_Brighton_1)
  • Please note, all work submitted will be printed in black and white for fe(mail). The online archive will display submissions as they were originally submitted. If you wish, for colour images, you may submit one colour version for use in the online archive, and one black and white version for printing. This is not required however, and we can do the conversion for you.
  • By submitting work to The Heart Grows Fonder, you do not surrender any copyright or other rights to your submissions. Miniclick claims no copyright but you do agree to Miniclick using your submissions to promote fe(mail) and THGF, to printing it out for use at the event in London on Sat March 12th and to adding it to the online archive.  All work will always be credited whenever used.
  • Miniclick accept no responsibility for legal action taken against anyone submitting work for which they do not have the right to distribute.

More Info on The Heart Grows Fonder

In 2014, Miniclick established an experimental participatory project called The Heart Grows Fonder (THGF). The project was set up as a response to Marshall McLuhan’s seminal text, The Medium is the Massage, first published in 1967. McLuhan’s text has remained influential to generations of artists, designers, photographers, illustrators, and humanists. In collaboration with graphic designer Quentin Fiore and producer Jerome Angel, McLuhan created a treatise that functioned as a profound and disturbing caution of the devastating currency of the media within society.

THGF seeks to address these warnings of the distancing effect of new media, via an online and print community. Through creative submissions from a growing worldwide community, this project is dedicated to bringing people together through the use and re-direction of these mediums. The basic premise of THGF is to invite people from all creative disciplines to submit text, photography, collages, archival material, and illustrations responding to one of the seven categories McLuhan discusses in his text:

You, Your Family, Your Neighbourhood, Your Education, Your Job, Your Government, ‘The Others’

These images are then shared through a dedicated website and also included within various print and exhibition events. Each incarnation of the project is site-specific, and adjusted to fit within a given brief. In this way, we hope to create and sustain a community of like-minded individuals; to encourage people to share work and ideas, and to engage with current events both within the photographic community, and the broader realms of society and culture today.

We hope you’ll join the community, and share it with others you think might like to get

involved too.

This is for everyone.


Saturday 12th  March. Midday to 6pm. The Feminist Library, London.

Although entry is free, we suggest a donation to The Feminist Library to help them maintain their programme and their unique archive.



One comment

  1. Pingback: Event & screening: fe(mail) – Sat 12th march at the Feminist Library | The Feminist Library

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