Event: FORMAT and The Heart Grows Fonder / Sat 14th, Sun 15th March, 2015

THE HEART GROWS FONDER. Miniclick’s ongoing experimental project, established in July 2014, invites creative submissions in response to Marshall McLuhan’s seminal book, The Medium is the Massage. This project seeks to address McLuhan’s warnings of the distancing effect of new media, via an online and print community, which is dedicated to bringing people together through use of these mediums.

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The Heart Grows Fonder will be at FORMAT in March and we’re looking for submissions now!

Sat March 14th and Sunday March 15th

St. Werburgh’s Church, Friar Gate, Derby DE1 1UZ

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Miniclick's The Heart Grows Fonder. Oct 25th, 2014

In partnership with FORMAT festival 2015 and ABC, Miniclick are continuing the project, asking for submissions relating to the theme of ‘EVIDENCE’ that fit into one of the seven categories discussed in McLuhan’s text: You, Your Family, Your Neighbourhood, Your Education, Your Job, Your Government, and ‘The Others’. We’re not just after photos, but illustrations, paintings, drawings, diagrams, writing, cartoons. Anything that can be put on paper!

Miniclick's The Heart Grows Fonder. Oct 25th, 2014

The submitted work will be shown at FORMAT in a live evolving exhibition (THE WALL), and used in a ‘zine-making workshop (CRIME ‘ZINE) during the opening weekend of FORMAT 2015 on Sat 14th March and Sun 15th March (venue TBC).

Miniclick's The Heart Grows Fonder. Oct 25th, 2014

THE WALL exhibition will feature all the submissions, and visitors will be invited connect images and text with lines of red string, which will then become part of the work. Over the course of the festival, more and more lines will be added, slowly obscuring the printouts underneath.

All submissions will also be used for CRIME ‘ZINE, where they will be printed and hung on washing lines. Visitors will be able to pull down images and text as they see fit, curating their own unique ‘zine that will be hand-bound for them on the day. 

Miniclick's The Heart Grows Fonder. Oct 25th, 2014

As part of the opening weekend, The Heart Grows Fonder will also feature a series of talks and discussions from members of ABC.

Miniclick's The Heart Grows Fonder. Oct 25th, 2014

All submissions will be credited whenever used and will also be added to the online archive at www.theheartgrowsfonder.com. Submissions to be included at FORMAT are welcome until midnight on Sunday 1st March. Click here for info on how to submit!

(All photos used here are from our The Heart Grows Fonder event at Brighton Photo Biennial and Fringe in November 2014 – copyright Miniclick)

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The Heart Grows Fonder will be at FORMAT in March and we’re looking for submissions now!

Sat March 14th and Sunday March 15th

St. Werburgh’s Church, Friar Gate, Derby DE1 1UZ

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One comment

  1. Pingback: this table is sad… at The Heart Grows Fonder / FORMAT 2015 | njmaskrey - work in progress/news/etc

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